Surviving COVID-19: Tips for Nonprofits & Small Businesses

man writing notes on paper with laptop

Put your Continuity and Recovery Plan to Use

During times like this, it’s important to refer to your continuity and recovery plan. It’s important for all organizations to have a well-documented disaster recovery plan to help employees deal with emergency situations. In this case, it happens to be a worldwide pandemic. Don’t have a business continuity plan in place? Here is a quick-start activation process from the Nonprofit Risk Management Center to help create a plan of action for your organization.

Seek Financial Assistance, if Necessary

The Cincinnati USA Regional Chamber recently released information regarding Economic Injury and Disaster Loan (EIDL) options during this time. Both Ohio and Kentucky governors submitted an application to allow nonprofits and small businesses to apply for these funds to assist with economic hardships related to COVID-19. These EIDL funds are 30-year, low-interest loans of up to $2 million. Connect with the Cincinnati USA Regional Chamber through their Business Response Helpline at 513.579.3111 or your local chamber for additional information.

Starting April 3rd, 2020, the US government will begin accepting applications for another financial assistance program called the Paycheck Protection Program (PPP) Loan. This a program signed into law to assist with payroll costs in an effort to maintain employees and compensation levels. Those qualified include nonprofits, small businesses, independent contractors, and more. Applications are now available. For more information on the PPP loan, click here.

Rethink your Fundraising Plans

While some are suggesting that this isn’t the time to be asking for money, it is still time for stewardship. Connecting with donors is going to be tricky during this unprecedented time. Exploring new marketing and communications avenues, such as social media campaigns or webinars, could help you to stay in front of your audience. If you need help implementing a stewardship plan, try connecting with a marketing agency that offers a variety of digital services. There are many local companies, like Photonics Inc., that work with nonprofit organizations on marketing strategies and deliverables to problem-solve issues just like this. We can help you communicate through social media, email, and other digital outlets. We have spent over 30 years assisting local nonprofits, like OneSource Center for Nonprofit Excellence and Cincinnati Youth Collaborative, to develop brand and marketing materials in a timely and attractive manner.

Partner on Local Initiatives

Supporting and taking care of our community through this time is of utmost importance. Partnering with tri-state organizations and local companies can help our community while also helping you to reach new audiences and build brand awareness. Connect with your fellow nonprofits or check out’s ideas for helping on a local level during the crisis for additional ideas.