Musings

THE FUTURE OF WEB AND DESIGN AGENCIES

I came across an interesting article a few weeks ago that I wanted to share. It’s about the future of agencies in our digitally connected world. Because of technology, we can connect anytime, anywhere. Not surprisingly, many people are choosing to work outside of the typical nine-to-five office environment. They are investing time and energy in themselves and their talents, becoming experts in numerous facets of marketing, technology, programming and communications.

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ONE DAY CAMPAIGN A TEN-THOUSAND DOLLAR SUCCESS WITH HELP FROM PHOTONICS

One of my favorite aspects of working with nonprofit organizations to improve their marketing is that when we succeed, a lot of people win. Last year we partnered with one of our existing clients to create a new landing page that ended up raising more than $10,000 in a single day.

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WE HAVE HEART

I joined Photonics last year as Director of Business Development. As one of the newest Photons (a name I fondly call the members of our team), I quickly learned that Photonics has heart — heart for its employees, heart for its clients, and heart for family and the community.

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TRENDS TO MOVE OUT OF 2017

Many people start the new year by making lofty goals or resolutions and by predicting what lies ahead. I have come across countless blogs about design trends for 2017. What’s good? What’s bad? What’s in? What’s out? These lists can sometimes be helpful, but they got me thinking about a few trends that I would like to pack up and move out of 2017.

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‘TIS THE SEASON FOR PHOTOS

It’s that time of the year – food is cooking, cookies are baking, presents are wrapped and the camera is set. During the holidays families gather from all over the country to celebrate the season, usually taking a photo to commemorate the occasion.

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THE GREATER GOOD

One aspect of Photonics that separates it from the competition is its steadfast devotion to helping non-profits throughout Greater Cincinnati.

I have always believed that I have a duty to make an ongoing contribution to “The Greater Good.” It is a duty and a responsibility. For me, if I do nothing, I feel I’m contributing to the opposite.

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NEW HIRE

It’s been a year of growth and a year of change for myself and everyone at Photonics. We embarked upon a rebranding process in February, which led to the launch of a new logo and website in June. I was eager to share that news and imagery with all of you, and now I have more exciting news to share. I recently hired a Director of Development to continue to push me and the team “to the next level.”

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JUST A GUY WITH A CAMERA

At my core, I’m an artist. Long before Photonics existed, I was a guy with a camera and a passion for capturing unique stills, developing them in a dark room, and sharing the images with those around me. It’s a passion that took years to cultivate and it’s one that I still very much enjoy relishing in today.

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IMPORTANCE OF MOBILE-FRIENDLY WEBSITES

It’s official: the number of people searching on their mobile devices has surpassed those on desktops. This was not the case just a few years ago, and while it may seem insignificant to some, it’s critical to acknowledge how this behavior affects a company’s marketing, communications and e-commerce decisions.

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TIME FOR A REFRESH

In addition to our clients’ projects, we have been busy the past few months focusing on our own brand. For the past 17 years of our 27-year history, Photonics Graphics’ logo has been an artistic yellow and black geometric logo. Like many of our clients, we felt it was time for a refresh.

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