Musings

If You’re Not Laughing, You’re Not Working Hard Enough

Thoughts on Humor in the Workplace Business is serious stuff. There’s no time for humor. That’s for people who just don’t understand how important it is to stay focused on the bottom line. Get to work! Work harder!! Work longer!!! Produce more!!!! What are you doing out of your seat? IF YOU’RE LAUGHING, YOU’RE NOT… Read more

Case Study: How To Build Brand Awareness with an Organic Twitter Campaign

When one of our B2B clients came to us with the task of creating brand awareness at an upcoming international event that they could not physically attend, we had to get creative. We had to brainstorm quickly and on a tight budget. This international event is one of the biggest international trade shows for the… Read more

Advantages of Hiring a Full-Service Marketing Firm

When starting a new business or considering rebranding a company, it is typical to feel overwhelmed with where to start when it comes to a marketing strategy. Hiring a full-service marketing firm has many advantages that will streamline your marketing efforts and knowing these advantages is the first step in choosing the right firm for… Read more

Are You An “Expert”? Don’t Worry. It’s Only Temporary.

I’ve been told that to get noticed on LinkedIn, I need to write and post an article, so I can be perceived as an “expert” in my industry.Well to be honest, I struggle with being perceived as an expert in anything, because I’ve come to understand that expertise is relative to your audience, your time,… Read more

The Future of Web and Design Agencies 3/17/2017

I came across an interesting article a few weeks ago that I wanted to share. It’s about the future of agencies in our digitally connected world. Because of technology, we can connect anytime, anywhere. Not surprisingly, many people are choosing to work outside of the typical nine-to-five office environment. They are investing time and energy… Read more

One Day Campaign a Ten-Thousand Dollar Success with help from Photonics

One of my favorite aspects of working with nonprofit organizations to improve their marketing is that when we succeed, a lot of people win. Last year we partnered with one of our existing clients to create a new landing page that ended up raising more than $10,000 in a single day. Over-the-Rhine Community Housing (OTRCH)… Read more

We Have Heart

I joined Photonics last year as Director of Business Development. As one of the newest Photons (a name I fondly call the members of our team), I quickly learned that Photonics has heart — heart for its employees, heart for its clients, and heart for family and the community. Our founder, Alan Brown, is one… Read more

Trends To Move Out of 2017

Many people start the new year by making lofty goals or resolutions and by predicting what lies ahead. I have come across countless blogs about design trends for 2017. What’s good? What’s bad? What’s in? What’s out? These lists can sometimes be helpful, but they got me thinking about a few trends that I would… Read more

‘Tis the Season for Photos

It’s that time of the year – food is cooking, cookies are baking, presents are wrapped and the camera is set. During the holidays families gather from all over the country to celebrate the season, usually taking a photo to commemorate the occasion. For many, we don’t need a special occasion to take a photo… Read more

The Greater Good

One aspect of Photonics that separates it from the competition is its steadfast devotion to helping non-profits throughout Greater Cincinnati. I have always believed that I have a duty to make an ongoing contribution to “The Greater Good.” It is a duty and a responsibility. For me, if I do nothing, I feel I’m contributing… Read more