Musings

Advantages of Hiring a Full-Service Marketing Firm

When starting a new business or considering rebranding a company, it is typical to feel overwhelmed with where to start when it comes to a marketing strategy. Hiring a full-service marketing firm has many advantages that will streamline your marketing efforts and knowing these advantages is the first step in choosing the right firm for… Read more

Are You An “Expert”? Don’t Worry. It’s Only Temporary.

I’ve been told that to get noticed on LinkedIn, I need to write and post an article, so I can be perceived as an “expert” in my industry.Well to be honest, I struggle with being perceived as an expert in anything, because I’ve come to understand that expertise is relative to your audience, your time,… Read more

The Future of Web and Design Agencies 3/17/2017

I came across an interesting article a few weeks ago that I wanted to share. It’s about the future of agencies in our digitally connected world. Because of technology, we can connect anytime, anywhere. Not surprisingly, many people are choosing to work outside of the typical nine-to-five office environment. They are investing time and energy… Read more

One Day Campaign a Ten-Thousand Dollar Success with help from Photonics

One of my favorite aspects of working with nonprofit organizations to improve their marketing is that when we succeed, a lot of people win. Last year we partnered with one of our existing clients to create a new landing page that ended up raising more than $10,000 in a single day. Over-the-Rhine Community Housing (OTRCH)… Read more

We Have Heart

I joined Photonics last year as Director of Business Development. As one of the newest Photons (a name I fondly call the members of our team), I quickly learned that Photonics has heart — heart for its employees, heart for its clients, and heart for family and the community. Our founder, Alan Brown, is one… Read more

Trends To Move Out of 2017

Many people start the new year by making lofty goals or resolutions and by predicting what lies ahead. I have come across countless blogs about design trends for 2017. What’s good? What’s bad? What’s in? What’s out? These lists can sometimes be helpful, but they got me thinking about a few trends that I would… Read more

‘Tis the Season for Photos

It’s that time of the year – food is cooking, cookies are baking, presents are wrapped and the camera is set. During the holidays families gather from all over the country to celebrate the season, usually taking a photo to commemorate the occasion. For many, we don’t need a special occasion to take a photo… Read more

The Greater Good

One aspect of Photonics that separates it from the competition is its steadfast devotion to helping non-profits throughout Greater Cincinnati. I have always believed that I have a duty to make an ongoing contribution to “The Greater Good.” It is a duty and a responsibility. For me, if I do nothing, I feel I’m contributing… Read more

New Hire

It’s been a year of growth and a year of change for myself and everyone at Photonics. We embarked upon a rebranding process in February, which led to the launch of a new logo and website in June. I was eager to share that news and imagery with all of you, and now I have… Read more

Just a Guy with a Camera

At my core, I’m an artist. Long before Photonics existed, I was a guy with a camera and a passion for capturing unique stills, developing them in a dark room, and sharing the images with those around me. It’s a passion that took years to cultivate and it’s one that I still very much enjoy… Read more