The Importance of Mobile-Friendly Websites

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It’s official: the number of people searching on their mobile devices has surpassed those on desktops. This was not the case just a few years ago, and while it may seem insignificant to some, it’s critical to acknowledge how this behavior affects a company’s marketing, communications, and e-commerce decisions.

The mobile statistics for a marketing campaign are staggering:

  • 50% of visitors will leave if a site is not mobile-friendly
  • An average adult spends 11% more time on mobile devices than desktops
  • 55% of all searches come from a mobile device
  • The results that Google shows on Page 1 are 75% from mobile-friendly sites
  • 57% of mobile users will leave a site that takes more than 3 seconds to load

That last point is confirmed every time I’m around a millennial. If the results aren’t immediate, their attention span isn’t either.

As business owners, why should we care about these statistics? We’re no longer in a time where the latest technology is “nice to have.” Rather, it is essential to stay current and produce marketing content that is relevant, easy to use and optimized across all devices. Mobile users now expect an optimized web experience on their tablets, phones, laptops and, yes, even watches.

If your website is not mobile-friendly, Google now automatically lowers it in search engine results. In fact, Google announced in March that it was rolling out an update to mobile search results that would increase the effect of its mobile-friendly ranking signal. Google’s goal was to “help our users find even more pages that are relevant and mobile-friendly.” In other words, if your website is not optimized for mobile devices, it is likely not to be found in search results.

We can make sure your clients, donors, patients, and customers have a positive online experience. At Photonics we will set up a free consultation to review your website anytime.